B. Disney Change Strategy Case
Your workforce has an average tenure of 15 to 40 years and has been conditioned to a top- down culture. Although you have made progress, you still have a way to go to achieve an autonomous culture within the larger organization with a long-standing hierarchical culture. Put yourselves into the shoes of Geibel and Johnson. Assume that you are in their position as described on page 14 of the case. Write a five to six-page paper that includes the following Sections:
1. ComplexAdaptiveSystems:(11⁄2-2pages)
Describehowthenotionofacomplexadaptivesystemandemergencecan
help Geibel and Johnson understand the situation within the larger Disney
organization and their systems group and help inform a change strategy.
DrawaCASmapillustratingtheDisneysystemandhowthevariousparts
relate to and influence each other. Include both external and internal subsystems. (Watch Dr. Ruben’s lecturette on CAS maps.)
2. Use of Metaphors: (1/2 – 1 page)
Assignment
Topic
Type
Point Value
Due Dates
a. DiscusshoweffectiveGeibelandJohnsonwereinusingthemetaphorofthe scientific method and experimentation to describe their approach.
b. Howmighttheyusethemetaphorofascientificmethodinconversationsto ensure that employees are moving toward the change and that resistors are swayed?
3. ChangeStrategy:(1page)
DevelopachangestrategyusingtheKotterAcceleratemodelthatoutlines
how they should approach the change to instill autonomy in the new teams
and accept working in a shared environment.
Considertheexperimentstheyproposedonpp.13-14andtheissuesthat
arose. Apply all that we have covered so far and especially the article on Dialogic OD.
4. Meeting Script: (1/2 – 1 page)
Basedonthechangestrategyyouhavedeveloped,composeascriptfor
Geibel and Johnson to use in a meeting with the primary and secondary team leads to encourage them to lead this change effectively. Write word for word, what these leaders could say to ensure adoption, using an “executive level voice.”
Usethescientificmetaphororanotheroneyouthinkwillbemoreeffective.
5. EmailtoEmployees:(1/2–1page
WriteanemailforGeibelandJohnsontosendouttoallofDisneyAnimation
encouraging them to adapt to the new autonomous team structure. Write this
as if you were Geibel and Johnson.
Include a metaphor that you think will resonate with the non-management
workforce.
6. Summary: (1/2 – 1 page)
a. Include a summary that includes what you have learned about leading change
from this case and what change leaders require.
Submission Guidelines
Five (5) page minimum, six (6) page maximum, 12-point font, double spaced, Micrsoft Word
APA formatted, title page with your name; Running Head, page numbers, reference page, inline references.
Correctly label the headings for each section.
Narrative style throughout. Bullet points are not acceptable in an academic paper.
Write out the script and email in your own words. There is no need to cite sources in a
script or email.
Use and refer to relevant Course readings or lectures to back up assumptions and
evidence. You must use at least 3 references from the course readings and/or lecturettes to date. . This is important as it is how I can see that you can relate the readings and lectures to a case study
Correctly cite all sources in APA format on your reference page
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