Introduction
The identified case must be timely and relevant
Provides background information about the case and relevant organization
Briefly describes the case itself
Analysis
Showcases thorough research and understanding of the case (through an in-depth analysis of news/social coverage of the case):
Thoroughly addresses how the organization communicates about the situation.
Considers the responses of a wide range of stakeholders, both internal and external
Includes the most important facts and considerations surrounding the case
Applies course principles and theories to analyze the case
Demonstrates critical thinking and your own unique interpretation and analysis of the case (based on research and theory)
Implications
What are the (financial) and societal impacts of the case?
Provide advice on how the case could have been better
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