The Super Bowl is just around the corner, and it is your job to create the highest-rated commercial! From the companies and products listed below, create an outline for a commercial that would best appeal to your audience. Consider your target market, your product, public relations, your image, endorsement opportunities, and the medium you are using.
After creating the commercial concept, evaluate and explain the reasoning that informed your commercial. For example, did you use humor to captivate your audience? Or was an appeal to emotion a more appropriate way to attract your targeted market? Was it helpful to include a celebrity or athlete? Or was your product’s effect on the community enough?
Company/Product Examples
A snack company (Doritos, Lays, etc.)
A beer company (Budweiser, Bud Light, Heineken, etc.)
A candy company (Mars, Nestle, etc.)
A car company (Dodge, Hyundai, Ford, Chevrolet, Volkswagen, etc.)
A fast foot company (McDonalds, Wendys, Taco Bell, etc.)
A soft drink company (Coca-Cola, Pepsi, Mountain Dew, Sprite, etc.)
A phone company (Verizon, Sprint, AT&T, etc.)
An insurance company (Nationwide, Liberty Mutual, Allstate, etc.)
You may also ask your instructor to use another company of your choosing.
Requirements
Be sure to check your work against the following requirements when you submit:
Length: Your paper should be 2-4 pages.
Formatting: Double-spaced, Times New Roman, 12-point font, APA format.
Sources: Please include at least four sources, which can include the sources provided to you in the module, to support your commercial’s strategies.
Grading Guidelines: Download the Response Paper Rubric
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