This Project is about boeing, and their recent struggles with stuff on the news

This Project is about boeing, and their recent struggles with stuff on the news like plane parts falling off mid flight. The former CEO leaving after allegations and overall any bad news that comes up about Boeing nowadays.
You will act as a group and will submit a comprehensive strategic analysis report.  You will select an organization and come up with three recommendations to either solve a problem the firm is facing or improve the effectiveness of the organization.  Each recommendation must have its own justification and a description of how this recommendation could be implemented. Of these suggestions, you should make at least one business level recommendation and one corporate level recommendation. An analysis of both the external environment (environmental trends and five forces) and the resources held by the firm should be performed (including analysis of accounting and economic measures of competitive advantage).  As a team, you should imagine yourselves as hired consultants.  The main objectives of your consulting contract are to research all relevant aspects of your selected company and its industry, to articulate corporate and business level strategic alternatives, to make a strategic choice by carefully evaluating the factors in favor and against each alternative, and to map the implementation of the selected strategy.  Again, I am looking for realistic alternatives, logically derived and well supported. Finally, you should consider the reaction of your competitors, customers and suppliers or other stakeholder groups.
The group project should be between 20 – 30 double-spaced pages (not counting references, graphs, etc.).  Please use headings and subheadings to clearly identify each section and sub-section.  Each paper should have an executive summary outlining the major points of your paper (this does not count against the page length).
ALL material that is not general/public knowledge information should be cited at the end of every sentence.  If you are in doubt as to whether something is general/public knowledge, cite it.  APA citation style is preferred, but alternate styles will be accepted if requested prior to class.
OUTLINE FOR PROJECT
Executive Summary
Introduction to Firm including discussion of current Business and Corporate Level strategy.
External Analysis – 20% of Grade
External Environmental Analysis (Political/Legal, Economic, Demographic, Sociocultural, Technological, Global, or Physical Segments)
Industry Analysis (Porter’s Five Forces: Threat of Entry, Threat of Rivalry, Threat of Substitutes, Threat of Suppliers, and Threat of Buyers)
Internal Analysis – 20% of Grade
Identify at least two Core Competencies (or discuss why they don’t have one or more).
Identify at least one Weakness
Financial ratio analysis (as compared to the rest of the industry) that suggests strengths or weaknesses.
Competitor Analysis – 5% of Grade
Identify Closest Competitors
What drives competitors (future objectives).
What the competitors are doing and can do (current strategy).
What the competitors believe about the industry (assumptions).
What the competitors’ capabilities (strengths and weaknesses).
SWOT Analysis and Problem Statement – 5% of Grade
Note: This section of the paper should really be a synthesis of things you have already discussed in the External and Internal Analysis sections of the paper.
Identify most important Opportunities and Threats, discuss how firm Strengths and Weaknesses might (or might not) allow the firm to exploit or neutralize those threats and opportunities.
Discuss the major issue(s) the firm must address.
Business Level Suggestion (see note below) – 15% of Grade
What changes to Business Level strategies can improve performance. Possible generic strategies include Cost Leadership, Differentiation, Focused Cost Leadership, Focused Differentiation or Integrated Cost Leadership/Differentiation.
How can they implement? What resources do they need/do they have? What actions do they need to do? What changes to structure, control or reward systems are necessary?
Corporate Level Suggestion (see note below) – 15% of Grade
What changes to Corporate Level strategies can improve performance. Possible generic strategies include Vertical Integration, Diversification, M&A, Alliances or International Strategies.
How can they implement? What resources do they need/do they have? What actions do they need to do? What changes to structure, control or reward systems are necessary?
Implications – 10% of Grade
How will the recommended changes affect different stakeholders?
References
The remaining 10% of the Group Project grade is based on Writing Standards