Your Company: TDR, Inc.
Scenario: As senior managers at TDR, Inc., your team has been assigned to research the State of Delaware as a potential location for TDR, Inc.’s East Coast headquarters and make a recommendation to corporate executives (CEO, vice presidents), and members of the Board of Directors. Your proposal and recommendation must be supported by data and research – NOT opinion.
Situation: TDR, Inc. is a growing technology company headquartered in Seattle, Washington. Due to the company’s growth, one of the organization’s strategic goals is to open an East Coast headquarters. The new headquarters will house approximately 500 current and new employees including management, software development, and marketing. The headquarters will also be the site for corporate meetings and events for shareholders and the Board of Directors.
The company is looking for an accessible location with a strong local and regional talent pool in management, marketing, and software development. Some current employees will be encouraged to relocate to the new East Coast headquarters.
Consider the following in your proposal and recommendation:
* Demographics of Delaware: Age, income, education level, gender, housing, etc.
* Location: Identify two potential headquarter locations in Delaware
* Transportation: Accessibility to transportation for employees, visitors, and suppliers
* Staffing/Talent Management: Consider the talent pool for managers, marketers, and software developers in Delaware and surrounding areas as well as educational opportunities for current and potential employees
* Other Considerations: Economic vitality of the state, environment, safety, weather
* Benefits: What are the benefits to the company and current employees to relocate to Delaware? Housing? Culture? Activities? Access to education? Quality of life?
* Potential Barriers: What are the potential barriers to having a corporate headquarters in Delaware?
1. Research
Your team should first conduct research. Below are a few websites that your team can use in addition to other research.
Delaware – Profile data – Census Reporter
Delaware State Chamber of Commerce | Wilmington DE 19899 – Delaware State Chamber of Commerce (dscc.com)
Delaware.gov – Official Website of the State of Delaware
2.Create Presentation
PowerPoint/Google Slides must include:
• Use charts and graphs to show the data
• Photographs and images that are properly cited
• Information is summarized with bullets (7 words or less per line/7 lines or less per slide)
Content Slides Must Include:
* Demographics (with charts and graphs)
* Location – Identify two potential locations in Delaware for the company headquarters and describe/explain why these are good locations
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